Effluve
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Shared from Effluve

Bogue · 2017

MEM

UnisexBy Antonio GardoniRated 4.1/5 · 573 reviews

lavender · lavender extract · wild lavender

MEM opens on lavender in several registers, lifted by grapefruit and petitgrain. The heart unfolds ylang-ylang, damask rose and a touch of mint, then the base turns animalic and woody, somewhere between musk, amber and sandalwood. Wear it in autumn or spring, when the air softens and the skin still holds a little warmth.

MEM bottle by Bogue

At a glance

House
Bogue
Family
Animalic
Main accords
Musky, Fresh spicy, Aromatic, Animalic, Amber, Woody, Lavender
Top notes
Lavender, Lavender Extract, Wild Lavender, Blue Lavender, Grapefruit, Mandarin Orange, Petitgrain
Heart notes
Ylang-Ylang, Champaca, Laurels, Malt, Mint, Vanilla, Bourbon Geranium, Damask Rose
Base notes
Civet, Castoreum, Musk, Ambergris, Siam Benzoin, Amber, Sandalwood, Labdanum, Palisander Rosewood, Himalayan Cedar
Launched
2017
Perfumer
Antonio Gardoni
Seasons
Autumn, Spring
Best for
Day, Night
Gender
Unisex
Rating
4.1/5 · 573 reviews

The olfactory pyramid

From the first spark to the trail that stays.

Top notes fly off in minutes, the heart holds through the afternoon, the base stays on skin until evening.

  1. Top the opening

    Top: Lavender, Lavender Extract, Wild Lavender, Blue Lavender, Grapefruit, Mandarin Orange, Petitgrain.

  2. Heart the trail

    Heart: Ylang-Ylang, Champaca, Laurels, Malt, Mint, Vanilla, Bourbon Geranium, Damask Rose.

  3. Base what lingers

    Base: Civet, Castoreum, Musk, Ambergris, Siam Benzoin, Amber, Sandalwood, Labdanum, Palisander Rosewood, Himalayan Cedar.

Moodboard imagined by Effluve for MEM.

Its moodboard

One fragrance, four tableaux.

Before you wear it, look at it. Effluve composes a moodboard for every fragrance: its light, its textures, its hour.

Its character

Musky, fresh spicy, aromatic.

  • Musky — dominant
  • Fresh spicy — dominant
  • Aromatic — dominant
  • Animalic — dominant
  • Amber — dominant
  • Woody — dominant
  • Lavender — strong
4.1

Community rating

out of 5 · 573 reviews

Composed by Antonio Gardoni.

When to wear it

An autumn fragrance, best by day.

  • Autumn Autumn : Ideal
  • Spring Spring : Ideal
  • Winter Winter : Great
  • Summer Summer : Fine

Occasions, from most to least suited

  • Day
  • Night

Questions

What people ask.

What does MEM smell like?

Main accords: musky, fresh spicy, and aromatic. Top notes of lavender, lavender extract, wild lavender, and blue lavender. A heart of ylang-ylang, champaca, laurels, and malt. A base of civet, castoreum, musk, and ambergris.

When should you wear MEM?

An autumn fragrance, best by day. Best for: day and night.

Who created MEM?

It was composed by Antonio Gardoni for Bogue in 2017.

In the Effluve app

Keep it, find it again, share it.

  • A feed that learns your nose Swipe, keep, pass: every heart sharpens the next fragrances.
  • Every fragrance, in detail Pyramid, moodboard, accords, longevity and seasons, on one screen.
  • Your collection, in order Have, love, want, and lists you share with a QR code.

Your next sillage awaits.

Find MEM in Effluve, and keep track of every trail. In beta, on iPhone.

On a computer? Scan with your iPhone to open the fragrance in the app.